In a bid to offer a break from the digital world, HMD Global, the company renowned for Nokia phones, has partnered with Mattel to launch a Barbie-themed “dumb phone.” This new retro flip phone, designed for teens looking to reduce their screen time, is currently available in the UK for £99 ($130) and will soon be released in the US.
The Barbie phone is engineered for simplicity, offering basic functionalities such as a camera, alarm, MP3 player, and calling and texting capabilities. However, it intentionally lacks internet access and social media apps, providing a distraction-free alternative for users who want to step away from the constant connectivity of modern smartphones.
This release is timely as an increasing number of Gen Z individuals are opting for minimalist “dumb phones” to curb their digital consumption. The trend is also reflected in educational settings, where more schools are instituting restrictions on smartphone use to limit distractions and promote better focus.
The Barbie flip phone’s design features a retro aesthetic and is complemented by playful accessories, including a beaded lanyard, attachable charms, and stickers. These additions are aimed at appealing to a younger audience while emphasizing the device’s commitment to simplicity and real-world engagement.
As the debate over smartphone use continues, the Barbie phone provides a nostalgic option for those seeking a balance between connectivity and the need to disconnect, aligning with a broader movement toward reducing screen time and embracing a more straightforward lifestyle.
